BugattiBugatti has established itself internationally as a fashion label on the solid foundation of the family-run company Brinkmann. The label now offers a comprehensive selection of business and leisurewear for men as well as mid-range to high-end fashions for women. Bugatti presents European-urban, modern and dynamic fashion for here and now – without avant-garde allures. Functional details underline the cultivated flair of casual chic in a way that’s entirely natural and unassuming. Product expertise, diversity and exceptional value for money represent the brand’s real success factors, whilst the brand values of ‘reliable’, ‘cosmopolitan’ and ‘confident’ set the tone at all points of brand contact. With the positioning as a European brand and the ‘we are europe’ slogan, Bugatti provides a glimpse into a Europe that is urban, individual, spirited and open-minded. The cultural region of Europe is the foundation for showcasing the brand across all levels.