Company Name : LONELY

Country/region: New Zealand


  • Woman


  • Sustainable lingerie


  • c. Mid-range
  • b. Premium

Helene Morris & partner Steve Ferguson founded Lonely in 2009, with the vision of empowering women to be themselves. From its unique, convention-busting creative imagery to an abundance of styles and sizes that befit a range of bodies, it’s an inclusive take on luxury lingerie.Sensuous and romantic, Lonely approaches undergarments with a fresh eye, rekindling vintage-inspired styles-from bodysuits to high-waist knickers and long-line bras-that have long been missing from the contemporary lingerie market. This sense of nostalgia is underpinned by a technical sophistication, incorporating beautiful quirks such as cutouts, velvet trim, contrast paneling and crisscross straps, that make each piece unique.

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