NICE IN is a famous Internet ecommerce platform in China and is the only vertical platform to open up the whole underwear industry chain.It has the most comprehensive channel layout. Online, from the platform (APP, touch screen version, small program) as the position, through product, user data, information flow, layout of third channels drain import from the platform. Under the line, the establishment of foreign high-end agent brand collection store N+, domestic brand store N experience shop to enhance brand recognition and trust. Online and offline products, brands, marketing, data across the board, to build a closed loop channel. NICE IN has successfully obtained more than 25 international lingerie brands for exclusive agency and operation rights.Many brands have built a good image and promotion through the NICE IN.
NICE IN business model is data oriented whole industry retail scheme.
– Online to provide users with multi-channel purchase and experience, across geographical restrictions.
– To solve the line store brand and a single style, in the nice in store experience to enjoy the massive commodity.
– Through size assistant self selection, to avoid fitting embarrassment, through massive data to provide the basis for user decision-making.
– Thoroughly grasp consumer consumption data and behavioral preferences, and have the ability to predict future consumption trends.
NICE IN has a better understanding of the Chinese market, China’s business models, channels and rules, can stand at a professional level, integrate online and offline full channel resources, establish a data driven new retail mode of the whole industry, and help the international brands get better revenues and customers.