Pain de Sucre: the art of beach dressing
(swimwear, beachwear, lingerie)
Pain de Sucre was created in 1985 in Marseille, with a precise goal that was still unusual at the time: combining swimwear with ready-to-wear to create an entire beachwear wardrobe. Shrugging off its purely functional role, the swimsuit becomes a fashion accessory in its own right, working alongside a whole series of articles, to create veritable beach outfits. From that point on, the French brand has designed swimwear, beachwear and lingerie collections in line with two keywords: creativity and quality. The creativity of original, innovative cuts and exclusive prints in bold colours. The quality of fabrics, as well as every single element used to create swimwear. Highly attentive to technical developments, Pain de Sucre was the first brand to offer one-piece swimsuits with light underwiring back in 1987/88, to dare to create bikini tops with foam, cups, push-up effects and mono-wires, to launch “jewellery swimwear” and work with super light fibres, etc. Resolutely fashion-forward, the brand was also the first to design clever adjustable and transformable styles, to suit every woman’s taste and moods. Its Suggest line offers garments that are halfway between lingerie and ready-to-wear, which can be worn anywhere, from the beach to the city.