RUI GLAMOUROUS

Company Name : SHOPPING PLAZA CO. LTD

Country: Japan

Gender

  • Woman

Categories

  • PLUS-SIZE LINGERIE
  • SPORTS BRA
  • SWIMWEAR

Budget

  • Mid-range
  • Entry-level

The Japanese company Shopping Plaza sells since 2005 plus size bras under its own brand called “Rui glamourous” in Japan.In Japan, R&D related to plus size bras has been difficult given the scarcity of physical measurement data and the absence of molds. We have created the first molds for plus size bras in Japan thanks to powerful scanners which model the body in 3D. We offer extremely comfortable products with creative design to satisfy our customers.We are currently developing new products for European and American women based on 3D body scanning newly conducted by ourselves. We plan to introduce these new products in the spring of 2019.Sizes will include in total 24 stock keeping units covering EU (French) sizes85(100) cm, 90 (105) cm, 95(110) cm, 100 (115 )cm, and 6 cup sizes D, E,F,G, H, and I.We have selected these sizes through a survey of European and American retailers specialized in large-size bras. We have concluded there is increasing demand for these sizes but limited offer.Our first collection will use simple synthetic materials. We will then introduce colorful products of highly creative design.We estimate a final retail price in the middle rdange, that is, between 50 and 90 euros.During the SIL 2019 fair, we will be eager to collect further feedback on sizes and other needs. We are also willing to collaborate as OEM suppliers for products under other brand names. We will be happy to offer our goodies in exchange of your answer to a simple survey. We are looking forward to welcoming you at our booth.

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