Country: Japan


  • Woman




  • Mid-range
  • Entry-level

Our story began when a woman named Rui got talking to Mr. Kawada, an entrepreneur in search of new opportunities. Through their conversation, they realised that the Japanese lingerie market offered little in terms of large cup bras, and that those available tended to be unattractive, expensive and often out of stock. Rui glamourous was born in June 2006 to put an end to these problems.

Our objective was to create comfortable but stylish bras, at reasonable prices. To gain as precise an understanding as possible of women’s body shapes, we measured 150 Japanese women in UK sizes ranging from 36 D to 46 H. We created models from this 3D data, allowing us to design bras that show off the beauty of fuller busts while reducing weight from the back and the shoulders thanks to effective support.

Following the great success of our products in Japan, we are currently developing new designs for European and American women. We conducted 3D body scanning and tested our samples on foreign women leaving in Japan.

We plan to introduce these new products by end of 2019. Sizes will include in total 24 stock keeping units covering EU (French) sizes 85 (100) cm, 90 (105) cm, 95 (110) cm, 100 (115) cm, and 6 cup sizes D, E, F, G, H, and I. Our first collection will use simple synthetic materials. We will then introduce colorful and fashionable designs.

During the SIL 2019 fair, we will be eager to collect further feedback on sizes and other needs. We are also willing to collaborate as OEM suppliers for products under other brand names. We will be happy to offer goodies in exchange of your answer to a simple survey. We are looking forward to welcoming you at our booth.

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