Smile Makers


Country: Singapore


  • Accessory




  • Premium
  • Mid-range

A FEMTECH BRAND ON A MISSION TO NORMALISE THE PERCEPTION OF FEMALE SEXUALITY One rainy weekend in April 2002, one of our founders felt adventurous and walked into a sex shop to buy a vibrator, but was truly disappointed. Why was everything so tasteless and offensive? It felt unfair to women.We studied the market and were amazed – in the UK, there are more women who have a vibrator at home, than households with a dishwasher. Elsewhere, 50% of women use vibrators and two thirds of the rest want to try. We also discovered that 80% of women experience pain during sex due to vaginal dryness, but less than 4% like the traditional lubricants available.Two simple facts became evident; first, demand for sexual wellbeing products is universal and second, the shopping environment, product design and quality were alarmingly unappealing the world over. No brand was speaking respectfully to women.We left our safe careers, decided to make a difference and in 2013, Smile Makers was launched. The idea was simple – the best product experience, a brand that women can love, promoted and sold in everyday environments.WE BRING SEXUAL PLEASURE OUT IN THE OPEN- We are sold only in health, beauty and fashion stores where women love to shop, never in sex shopsWE MAKE SEXUAL PLEASURE A FANTASTIC EXPERIENCE- We tailor our products to women’s needs and desires, with insights from thousands of consumers.- We keep up to date with the latest research from doctors and sexologists- We only work with first-class suppliers with the strictest safety and quality standardsWE MAKE SEXUAL PLEASURE A SOCIAL RIGHT- We conduct social impact work on a global scale through our educational initiatives, charitable donations, and collaborations within the medical communities

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