Valery: making the most of Italian sensuality
(corsetry, loungewear, swimwear, beachwear)
For over thirty years, Valery has been aiming to inspire emotions and get pulses racing with its seductive and sensual collections. A veritable symbol of femininity, the brand uses a host of techniques to create unfailingly eye-catching designs: vibrant colourways, powerful prints, refined Leavers lace, sensual fabrics, at the cutting-edge of innovation, etc. Highly acclaimed within the industry, it has received numerous awards: in 1995, the European Community listed it as one of Europe’s 500 most innovative companies; in 2009, the Salon International de la Lingerie voted it Designer of the Year; in 2015, Italy’s Ministry of Economic Development recognized it as one of the 10 most relevant lingerie brands. Going beyond its characteristically Italian style and creative flair, Valery uses its collections to express a veritable concept. That of a brand which totally embodies seduction, speaking the same language as women and offering lingerie tailored to suit their desires and values, imbued with just the right measure of eroticism. This brand concept is then translated into lingerie, beachwear and loungewear.