Wacoal: perfectly balancing innovation and sophistication
The brand was founded in 1949 by Koichi Tsukamoto in Japan. A veritable pioneer, it was the first company to introduce bras to the land of the rising sun. Wacoal has been synonymous with innovation from the outset. Since then, it has built up the resources to stay ahead of the market. In the 1960s, it set up a research centre, which analyses women’s bodies throughout the world to satisfy their requirements to optimal effect, irrespective of their body-type. Playing an active role within the company, the centre has enabled the brand to develop numerous fabric innovations, such as clean-cut edges, moulded cups and ultra-light shaping fabrics, etc. Wacoal places technological breakthroughs in the service of style to create very smart collections. Whether the famous Reshape range, which gently sculpts curves for superlative wear-comfort without compromising femininity, or seasonal lines, inspired by the latest trends, all collections feature the inimitable Wacoal hallmarks: sophisticated and elegant lines, a flawless finish, seamless comfort and elastic-free edges.