David Rogie, Brand Manager Loïc Henry, tells all about how he feels participating in SIL 2022.
A few words about the enthusiasm you feel about your presence at the show after an absence of two years.
To talk about my enthusiasm about my presence at SIL, I want to highlight that I am finally happy to participate to make the Loïc Henry brand better known. The brand had already existed for 4 years in e-commerce. In January 2021, in the midst of the Covid crisis, I was hired to promote the brand to lingerie retailers. In June 2021, the brand was present in more than 60 lingeries and I was looking forward to discovering my first SIL. However, I had to continue prospecting until this SIL 2022 edition.
I think that the international lingerie trade show in Paris will be my must-attend event in order to seduce and conquer retailers from all over the world with our ultra-revolutionary and comfortable boxers. Especially since our brand is now present in more than 150 lingerie shops in France, Belgium, Luxembourg and Switzerland. And this, despite the crisis!
What kind of products will you present?
Loïc Henry underwear products represent a real innovation in the world of men’s underwear. Initially designed for sports, they have been declined in different lines for the daily life of the modern man, a line of ultra-comfortable underwear that adapts to the movements for a full comfort feeling and a second skin effect. While perfectly supporting the intimate parts thanks to an innovation, the “Hold Up Balls” system, unique in Europe. With the launch of a new collection of boxer shorts, Sport range, City range, we continue to expand our collection with an ever wider choice.
Do you have something exclusive to share with the community?
All Loïc Henry boxers have the particularity of having a cross support at the level of the intimate parts with its two bands of stretchy, airy and breathable mesh. They start at the side under the inner waistband and reach the crotch. Easy to put on, with a perfect fit, the boxer shorts guarantee an exceptional fit. Which is really exclusive in its own way!