The 2022 edition of the SIL and Interfilières International Lingerie Fair in Paris marked the kick-off of the presence of companies from the knitwear sector. For the first time, the Confederation of the Knitwear Industry was at the Paris show, a presence that generated a great deal of interest from visitors, tells Marie-Louise Chagnaud, coordinator for international projects and trade fair activities.
The Confederation of the Knitwear Industry represents the interests of German manufacturers of knitwear, lingerie and knitted fabrics at national and international level. For the first time, the Confederation had its own pavilion at SIL and Interfilières. “Our confederation has 250 members, employs some 20,000 people and has a turnover of 4.5 billion euros. It was only natural that we were to be present at SIL, one of the most important trade fairs in Europe,” explains Marie-Louise Chagnaud, coordinator for international projects and trade fair activities.
The initiative was also supported by the Federal Ministry of Economics and Climate Protection and the German Trade Fair Association. The Confederation of the German Textile and Fashion Industry also sustained the presence at SIL and Interfilière.
“Our presence is all the more important this year as it helps to give a boost to a sector that has experienced difficult times since 2019,” adds Chagnaud.
The Confederation therefore wants to showcase a sector that is already recognised by the trade. “Our sector is not only renowned for leisure lingerie but also for those related to sports activities and also in the medical field. In total, we welcomed 7 companies on our stands at Interfilière and 8 companies at SIL. When the Confederation announced its participation in SIL/Interfilière, the interest of our members was very high, especially the young companies”, says Marie-Louise Chagnaud.
Why to have this double presence at SIL/Interfilière? “We felt it was necessary to have a flow between the two exhibitions. Our designers could see the latest trends in accessories and materials, such as lace, fabrics and elastics,” adds Marie-Louise Chagnaud.
What is the basis for the appeal of German knitwear companies? ” There is still the key perception that the German company is a guarantee of reliability and innovation. There is these days also a notion of well-being, which has become stronger since the Covid crisis,” stresses the coordinator.