With Show-Off, Freya is banking on embroidery

16 February 2022

Freya, who specialise in making bras for women with large cleavages and small backs, has promised its ranges will be perfectly adaptable and adjustable to each pair of breasts. The designers, wanting to meet their clients’ needs at all levels, have not forgotten colours and stylish aspects in order to remain at the sharp end of fashion.


The company, owned by brand conglomerate Wacoal Europe, has launched a whole new collection and also offers superb swimwear and sports clothing designed to provide impeccable fit and support. This time, there are no loud colours or original prints which have become synonymous with the brand and have allowed it to distinguish itself in the past.


The new collection, dubbed Show-Off, is no less dazzling and still manages to convert its regular customers.  Dedicated to romantics, with a bra featuring floral embroidery in heart shapes as well as the brand’s name, comes in soft macaroon shades. The embroidery work is remarkable and the bra, available in plunge and moulded models, can accompany knickers or a thong.