Trend naturalness

17 April 2019

A need for all that is natural is also reflected in the return of microfloral motifs and the rather bracing presence of green, a color that had been hard to use until now in lingerie, since it’s not necessarily adapted to all skin tones and has thus been little used by designers for the niche that it represented.
And yet, the selection is now abundant, available in several shades ranging from a truly tangy apple green (Silent Arrow, Hanky Panky), to emerald green (Voiment, Bonbon Lingerie, Envie de lingerie), bottle green (Vova), and even shades of khaki (Mojito, Mey, Morgan), anise (Anita, Rosset), bronze (Hanro), spring green (Black Limba), or peacock (Lingadore, Simone Pérèle). With this green that embodies a return to nature, we can see a whole combination of micro-floral motifs in truly bucolic, refined tones (Selmark, Maison Lejaby, Yzabel Mora, Myla, Conturelle). A far cry from a girly look, this pastoral trend presents real lightness of design, with a spacing of motifs (Lonely, Aubade), and gossamer, even blurred graphics (Kana Matsunami). It’s just like a garden (Baiser volé, BB Lingerie, Huber)!
This desire is tied to a cosmetics-related baseline trend built around naturalness (Amalthea), with, in particular, essential oils that are occupying increasing amounts of space in the market. Getting closer to nature and choosing eco-friendly products also means respecting your body. This is a fundamental societal shift toward eating organic and using sustainable products. And lingerie goes hand-in-hand with this green movement that’s bringing us such a sense of well-being.

 Silent Arrow


 Simone Pérèle




 Kana Matsunami

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