This year, the Salon International de la Lingerie and Paris Capitale de la Création recognize WACOAL for its creative, innovative lingerie. An iconic, leading name in the shapewear market, this Japanese brand has been crafting pieces that make women feel beautiful for over half a century.
Originally founded in 1949, Wacoal has become one of the largest lingerie brands worldwide, gaining popularity
through the quality, comfort, support and style its collections.Created by Koichi Tsukamoto, it positioned itself,
starting in the 1970s, as the market leader in Asia.
Wacoal launched its shapewear collections in 2009. Synonymous with quality and innovation, Wacoal enriches women’s lives everyday in a variety of different product categories.
The subtle art of Sexy Shaping
This Fall/Winter, Wacoal unveils a new shade of Sexy Shaping: a vibrant red. This concept of sexy shapewear, launched by the brand a few months ago, is designed to celebrate its innovative, elegant, on-trend collections.
With its meticulous craftsmanship, this brand offers these new contemporary creations, designed in all-over lace, totally unique on the market. The brand successfully introduces striped lingerie with a geometric design that sculpts the body in a totally invisible manner, with incomparable softness. This range consists of an underwire bra, three different bottoms, and a short, shaping dress.
At the heart of innovation, The WACOAL research center
Wacoal is focused on upscale products, following the most stringent quality standards. It was in this vein that the brand founded its institute, the Human Science Research Center, in 1964. This organization dedicated to scientific research on feminine beauty seeks to study the feminine form in all its complexity. Its objective is to fit and design products that meet the needs of all women’s body types.