What’s new / Men

6 March 2019

ÉMINENCE
1, 2, 3, Go!
This winter, Eminence is hitting the road in France and shifting into high gear. In the starting blocks: 2 new boxers and briefs Made in France featuring Frenchycool prints, and 100% cotton pajamas made in their factories in Aimargues and Sauve. In 2019, it’s a style infused with racing-inspired lines and details that’s sure to clinch the victory, in underwear, loungewear, and socks. And because you have to know when to slow things down, this brand is offering a “slow” range focused on well-being, featuring an ultra-soft color palette and fabrics.

HOM
A “Free Style” that combines all styles
Innovation to serve creativity and free expression marks the new Autumn/Winter 2019 collection from the HOM brand. A collection that comes in 3 themes with a new vision: California Dream, Exotic Dream, and Graphic City. Look books are out! HOM is also innovating in the way it communicates, with its MOOK combining storytelling with illustrations and articles for each collection. This brand isn’t stopping here and has decided to match its socks to the prints and colors of each of its collections. And don’t forget its iconic product, the HO1 in a cotton/modal blend, which keeps surprising us with its incredible comfort that has even been on display at the Musée des Arts et de la Mode (Fashion and Arts Museum).

LAURENCE TAVERNIER
A sophisticated inner/outerwear look
Laurence Tavernier highlights the very finest materials, soft shapes, tender colors, and prints full of personality.
She keeps exploring, with a new men’s collection focused on refined well-being and relaxed style that never compromises on total comfort.

LOÏC HENRY
The second-skin effect
Loïc Henry, a passionate entrepreneur and great athlete, has designed a high-tech boxer with a sculpted shape and exclusive design, making it an ultra-graphic, personal second skin. Its trademarked “Hold Up Balls” system is making waves in the world of men’s underwear and is rapidly becoming an essential accessory for sporting activities, with its perfect support.

ME SEDUCE
Polish erotic lingerie brand Me Seduce, recognized in 2018 by the American adult media, is extending its range to men, with strapped accessories.

PARACHUTE
Isn’t true luxury something that’s not visible to everyone?
A new player on the market, Parachute is reinventing a key piece in the stylish man’s wardrobe, while respecting his body and the environment. Inspired by the spirit and heritage of iconic pieces, this brand combines technical expertise, innovation, and comfort, with the very finest materials. Choosing OEKO-TEX-certified cotton is a mainstay of their strategy, guaranteeing a certain level of human and ecological quality and nontoxicity for the body. Parachute keeps evolving, with its brand-new, 100% Made in France boxer in the finest, brushed organic cotton. Ultimate comfort is ensured, combined with a shape inspired by Miles Davis’ boxing shorts from the 1970s.

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