Born between 2010 and 2014, Generation Alpha is already on the way to disrupt our consumption habits and our relationships with products and communication. Raised in a digitalized world driven by immediacy, and constantly solicited by a flow of information, they look at the world through on-screen experiences that compete in creativity to catch their attention.

Social media, video games and a new take on entertainment and performance : a whole set of ways through which they weave their relationship with the world, and with notions of engagement and consumption. A world which they’ve already begun to master and to analyze, focusing on values of authenticity, distinction and sustainability, eager to create spaces of wellness in a fast-paced environment.

Grabbing the attention of a dynamic generation

More than any other before, Gen Alpha is on the move. Constantly solicited and seeking ever greater efficiency, its members will have no trouble moving from one brand to another and looking for a greener grass. To win their loyalty, brands will have to constantly innovate but also to offer a form of educational aspect, that will appeal to a generation eager to feed and understand the world.

More than selling products, it is now about embodying values of inclusion, community and innovation that they hold in their heart, through immersive experiences that draw on creativity, on a collective spirit and on total transparency. To seduce this generation, brands will have to demonstrate their commitment to issues she holds dear, adopt a collaborative and inclusive approach and, above all, to always be ready to reinvent themselves at the rhythm of her desires.

A versatile and soulful lingerie

In a world that pushes them to consumption more than any other before them, where the boundaries between entertainment and marketing are increasingly blurry, the members of the Alpha Generation are in search of meaning. To consume, fine, but in what way, and to answer what need ? In fashion as in lingerie, they are looking for pieces that reflect who they are and that can meet their need for well-being and distinction : soft, supple fabrics in which they can move and that adapt to any situation, customizable products, distinctive styles and bold colors.

Macro lingerie trends for 2026

Seamless : seamless products in soft, lightweight fabrics, with a second-skin effect that adapts to every morphology and every rhythm of the day. A new essential that comes in a cosmetic-like range of soft, subtle colors.

Nighties: after making a come-back during lockdown, nighties leave the bedroom and are now worn under/over, like hybrid pieces that offer infinite mix & match combinations.

Corsets: this emblematic piece of intimacy, as popular as it is criticized, also breaks its restrictive chains to start a new flexible, fashionable and daring life.

Bodysuits: true fashion asset in the world of lingerie, they suit any form of cleavage and flourish in both athletic and sexy styles.

Lace : Timeless and essential, lace reinvents itself nonetheless and makes a big comeback. Lighter, softer and cleaner than before, it comes in new geometrics and ever more innovative techniques.