Pyjamas have beautiful days and nights ahead of them
Pajamas are now worn day and night. They have never been so fashionable and luxurious. It is designed and revealed in the lost noble materials.A product with a growing success to the point that new brands appear on the market exclusively dedicated to creation and marketing of high quality pajamas.
Lingerie and sport, a history of know-how and maintenance
With French women’s continuously growing appetite for sports, the lingerie market is anchored to a growth segment and many brands are offering activewear and athleisure lines. Beyond opportunities, lingerie brands, with their know-how and expertise, meet a real need for support.
Precious materials make the good days of the lingerie and of the ready-to-wear markets
The Leavers of exception, the luxurious embroideries and the refined laces have the wind in their sales. Neither the crisis, nor the pandemic seem to have impacted the high-end market, which has reached record sales in the lingerie sector. Carried by the retreat on the “made in”, precious materials have a nice card to play for the seasons to come.
When Lingerie overturnes the codes of fashion and comes out in the open
By opting for ultra-comfortable lingerie, by removing their bra from time to time, by displaying ultra-sexy lingerie or by wearing a bra on top of their clothes, women play with codes to please themselves.
Sustainability and the environment: Producers of materials and accessories are finally making a commitment
We are finally there! It took a century for the modern history of our textiles to turn green. While the first viscose, made from natural materials but obtained through devastating chemical processes, appeared at the end of the 19th century, the fashion market continued to pollute our planet and exhaust natural resources for 150 years.
Men's underwear takes over
Men’s underwear market is growing in volume and value. A sign of dynamism and renewal that crystalizes a true evolution in consumption. Once bought without real consideration, men are becoming more and more interested in this fashionable accessory. Having taken their independence in their purchases, they are becoming more confident in their choices.