Meeting with Cécile Massabi, Market Manager at Galeries Lafayette during Curve Paris
In September 2024, Curve Paris became part of the resort offering at Who’s Next. On this occasion, we spoke with Cécile Massabi, Market Manager at Galeries Lafayette. Here's what she had to say:
How is this edition of Curve Paris at Who’s Next 2024 going for you?
We’ve found some really interesting gems. The advantage is rediscovering brands through the creative lens of the trade show, thanks to the curated selection of highlighted products. We’re also discovering new, more “fashion-forward” brands in the lingerie world, which can sometimes feel a bit repetitive.
What catches your eye as a buyer? Is it the modernity of a piece?
We’re looking for pieces that, above all, surprise us and feel in tune with the times. We notice beautiful materials, attractive colours, and we always keep an eye on a brand’s positioning and price range.
Does a brand need to be accessible today to sell?
Accessible isn’t necessarily the right word, as prices can reach around €150 for a swimsuit. It’s more about finding a balance between the purchase price, the product’s quality, and its uniqueness. And, of course, we often go with our instincts and favourites.
As a buyer for a major department store like Galeries Lafayette, what’s your view on Who’s Next’s multi-sector offering?
Many of us from Galeries Lafayette come here each season, but overall, everyone focuses on products within their own field. That said, we do exchange ideas to identify macro trends. We’re also increasingly trying to create spaces that bring together a diverse range of products, almost like concept stores.
Have you already spotted any brands or specific pieces for this new season?
Rain ponchos! The bodysuit offering is also very interesting. We’ve come across some quite innovative, more tech-driven products. There’s a noticeable rise in niche, highly specialised brands within specific domains.
The Bodysuit of Barcelona
What about emerging designers?
At Galeries Lafayette, we’ve always been pioneers in supporting creativity. We’re constantly thinking about new concepts and how best to reflect the evolution of lingerie. The trade show inspires us to spot new trends and prepare for the upcoming season. For example, we’ve noticed that minimalism now takes centre stage. It’s more impactful for a brand to present fewer pieces with a strong creative direction rather than offering a broad range without a clear vision.
What can we wish for you this edition?
To find inspiration.
