Though invisible, the cup may be the most important component in lingerie. A core element of the bra structure, it determines support, comfort and aesthetics. This is why Muehlmeier treats it as a true piece of engineering, in an effort to optimize the entire value chain.

A long standing expertise

A family business of over 75 years, the brand has built a reputation in lingerie, swimwear, sports and outerwear, thanks to its three core pillars: technical reliability, consistency and long-term partnerships. Over the past 15 years, it has become a leader on the European market while exporting to more than 40 countries, including China, where the brand implanted its own sales office. It now works with over 1 000 partners worldwide, including Etam, Aubade, Calida, Speidel and Maison Lejaby.

A tailored offer

The diversity of development is at the core of Muehlmeier’s expertise, with an ever-wider range of padding combining varieties of polyurethane foam and PES, for breathable cups with lightweight and a strong longevity. From natural, Oeko-Tex fabrics such as wool and hemp, to silicon fibers, Muehlmeier’s solutions are tailored to every shape and use.

To further refine its approach, the brand offers co-branding solutions, on both standardized ranges and exclusive developments. From design to composition, technique and grading, each collaboration is made unique and served by a highly precise approach.

A masterful supply chain

To ensure the running of a reliable supply chain, Muehlmeier relies on a carefully selected production network spread between Europe and Asia, guaranteeing:

• Alternative sourcing options
• Identical quality standards across all regions
• Consistent fit, size grading and color accuracy
• A reliable and repeated quality in every region
• Cost efficiency for each geographical zone

A leading and flexible brand, skillfully combines every client’s industrial, financial and aesthetic requirements.