The menstrual panties, a true societal trend
In supermarkets, stores and on the web, sales are progressing very quickly and designs are multiplying to propose an always more varied offer. They have already seduced thousands of women, (almost 10% of French women), and are popular with teenagers looking for a healthy, ecological and comfortable alternative..
More than a trend, period panties are a symbol of a new freedom and of a real social movement that allows women to reappropriate their bodies. More than an everyday subject, they participate in the evolution of the perception of menstruation in our society by breaking a great social taboo surrounding this most natural phenomenon.
Fine lace, vibrant colors, prints or high waist, the collections adapt to every desire and morphology, (Rejeanne, Wuka, Moodz, Sister Republic). With their different ranges, for all ages and adapted to all flows, it is a must in every wardrobe. That’s not all! According to a study conducted by the British firm Future Market Insights, the global market for menstrual panties is expected to grow by 15.8% per year between now and 2030.
NEW PRODUCTS
The Maternity and Postpartum line from Smoon Lingerie with: a seamless bra for pregnancy and breastfeeding, evolving and without fasteners for optimal support day and night – washable and reusable pads; ultra thin and absorbent, certified Standard 100 by Oeko Tex, integrating a unique technology for perfect breathability – menstrual panties with a record absorption capacity and a heart-shaped cover to fit the bellies of future and new mothers.
