The summer market is swimming in joy
The extensive travel, the involvement of French consumers in aquatic sports and recreatio- nal activities, the growth of the beauty and spa industry as well as the growing popularity of high-end swimwear are the main growth factors of the market.
The swimsuit has also become a staple of the women’s wardrobe. Trendy, innovative and more sustainable, it is directly inspired by ready-to-wear fashion shows. A true piece of style, on the fast-growing market all over the world, it is the symbol of holidays and Summer atmospheres. The couture one-piece – the “Aperitivo” version for Pool Parties and evenings after the beach – is popular with consumers who associate it with Resort wear collections.
On the men’s side, swimsuits are popular with the multiplication of styles to adapt to summer activities. Swim shorts and boxers remain the big winners, but we are also seeing the big comeback of swim briefs. Comfort and innovation are the key words.