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First timer : Organic Basics’ take on the Salon International de la Lingerie

The brand’s Head of Wholesales Cristina Recchia gives her feedback on the tradeshow, a perfect match for a global brand with a lifestyle approach. 

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The Mooi Lingerie retail recipe

The two founders of the Dutch store tell us all about their successful trajectory and offer their advice for the younger generation.

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5 tips on how to open a lingerie store

Know your audience, find your niche, manage your budget… The founder of the Australian shop Alexandra Lingerie tells it all.

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How Gen Alpha is reshaping the lingerie market

A hyper-connected generation in search of meaning and knowledge, Gen Alpha is on its way to redefining consumer rules through innovation and inclusivity.

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In-store experience : the view of 3 lingerie retailers

Whether mainstream, erotic or specific, lingerie is all about expertise, technicity and strategy. Three French store owners give us their tips to succeed.

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What future for sustainable dyeing ?

Key players came together at Intefilière to discuss this major issue.

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Mending services offer promising prospects for the circularity of lingerie

Extending the lifespan of products while opening up new opportunities : a virtuous circle for the future of the industry.

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Between fashion and beauty, color as a strategic force for bodywear

Three color experts on the key role of color in the development of intimate collections, at the intersection of marketing and societal trends. 

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