Wacoal helps women embrace their best life through colour, creativity and fun

14 June 2022

Wacoal sales director Laurel Nash shares her excitement for the brand ahead of Salon International de la Lingerie, Paris

Swimwear and lingerie company Wacoal is excited to reconnect with the world, determined to help women reach their potential with its fun and creative garments.

The firm announced that is will be opening a new European distribution centre in the coming weeks to better serve the European community.

Laurel Nash, Global Sales Director Wacoal

Sales director Laurel Nash revealed the news in an exclusive interview with SIL ahead of the 2022 show.


How do you feel about your upcoming presence at the show after two years of absence?

We are thrilled to be coming together again at the Paris show. The foundation of this business is relationships and being together in person is an important part of a strong relationship.

We have beautiful products to share and are so looking forward to connecting with everyone at the show. Thank you to the Eurovet team for providing this opportunity.

What type of products are you going to present?

We have a full range of lingerie and swimwear products from our five brands and an extensive offering of sizes from A to O cups and 70 to 120 band sizes! The design team has given us a SS23 line filled with colour and unexpected details.

Following a unique period of global constraint, our product is focused on helping women to embrace their best life through colour, styling, creativity and full fun.

Do you have any exclusive news to share with the community?

We are excited to say that our new European distribution centre will be opening in the coming

Having a DC in the Netherlands will allow us to remove the complexity that Brexit has caused and give us a greater capacity to serve the European community.

How and why is the show important for your business?

The Paris show is the place to be if you wish to be aware of what is happening in our industry in terms of trends, being close to our partners, gaining insights and understanding and strengthening our relationships with both our customers and the lingerie community.