Laurence Bernard is part of the fifth generation to defend Tissages Perrin’s legacy : silk, more specifically stretch silk, which has been a company trademark for decades. According to her, the true driving force of such a competitive market comes from the customers. The company takes a stand in always supporting their creative challenges and their needs of a more responsible production. With 65 weaving looms, French and Italian partners for dyeing and printing, and a silk that is now mostly GOTS, Tissages Perrin keeps on writing its rich history, at the heart of a fast-paced market.

What are your impressions of this latest Interfilière Paris edition ?

It was very positive overall. We’re here to show winter and summer collections, as well as one lingerie collection per year. We were surprised to meet some very interesting bathing prospects at this September session, we weren’t expecting it ! We were also pleasantly surprised to see our clients’ studio teams and a few international prospects. We’re already looking forward to the next January session, a very important one.

Tell us about your collections, what are your clients looking for at the moment ?

It’s a very competitive market but we realize that today, some customers want to stand out by offering luxury capsules to their customers, which usually sell very well. We have the exact range for that, including stretch jacquard silk that we can adapt to a client’s design. It’s something that we do a lot in ready-to-wear, as well as lingerie. We draw from our extensive archive and are able to weave fabric samples very quickly to present to our clients. It’s one of the reasons we remain loyal to Interfilière : to continue to show this know-how that people still appreciate.

What specific trends did you spot ?

We all spent the last two years in pajamas – basic post-Covid comfort – and we sold some very beautiful silks to Loewe. We also promoted a new stretch polyamide range. But now that we’re all back in the office, we’re also back to a sophisticated fashion for active life and travel and leisure. People are going to start dressing up again.

How do you work with your clients on sustainability issues ?

We’ve had a dynamic CSR approach for the past two years. Our clients are very demanding so we try to keep up with the transparency that their customers request. This approach also makes us grow because it connects us even more, from CSR to carbon footprint. We no longer just sell products, we also sell good corporate management.

How are you coping with the ups and downs of the market ?

You have to know how to adapt. After the 2022-2023 euphoria, the first half of the year has been a bit shy but we’re back on track at a good pace. We have ready-to-wear and lingerie projects and we notice a real interest, but we’re staying focused on what we do best : beautiful stretch silks, jacquards, and colored collections that always work very well.